Data is going to be central to the way a company markets its products in the future. Paid social promotions are becoming key weapons as marketers try to break through the clutter of social feeds to reach their target audience. Facebook’s increasing revenue from paid ads is a good case in point to demonstrate the growing importance of paid social promotions in drawing consumer attention to their product.
Mobile Data platforms are the solution as they integrate different data sets to provide answers to audience behaviors that drive successful ad campaigns. While DMP as a concept is relatively new, there are many emerging platforms that are slowly gaining traction. We have listed some of the best emerging mobile data platforms.
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Mahindra Comviva is the global leader in providing mobility solutions. It is a subsidiary of Tech Mahindra and a part of the USD 16.9 billion Mahindra Group. With an extensive portfolio spanning mobile finance, content, infotainment, messaging and mobile data solutions, Mahindra Comviva enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Its mobility solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries, transforming the lives of over a billion people across the world. For more information, please visit http://www.mahindracomviva.com